So You Want to Run a Scoutology Website?

So you think you want to run a website for The Scoutology Network?

If you have the talent and are willing to work hard, we can provide you with the tools to build a strong website with a large following. Then, you will earn a living through Scoutology and enjoy some awesome tax benefits for having fun in your city, too. It’s a win-win situation!

We’ll set you up with a site that uses WordPress as the content management system, and we’ll integrate it with our own custom marketing formulas to drive web traffic to your site.

But there are some things you need to know first, before you email us and tell us you want to run a web site for us. Read this first.

What You’ll be Doing

In order to maintain a site, drive traffic, and build a following, Scoutology Content Mangers will be required to do the following.

• Post original content regularly on the website (see Content Requirements below). Content should focus on, at a minimum: restaurants, entertainment, music, shopping, events, nightlife, etc.
• Create and maintain power polls and trivia questions on the website.
• Interact with fans/readers on the site message boards, initiate and propagate discussions, and drive traffic to the boards.
• Assist site visitors with customer service related to accounts, site usage, etc.
• Maintain active Facebook, Twitter and Instagram accounts for the website. Drive traffic to the site via links posted on Facebook, Twitter and Instagram. Interact with fans on Facebook, Twitter and Instagram.
• Create and publish weekly e-newsletters. Grow/cultivate your e-newsletter list.

Content Requirements

• Post at least three original pieces of content per day (preferably more).
• Post important “breaking news” items as appropriate.
• Report restaurant openings/closings, concert schedules, retail openings/closings, event schedules, etc.
• Create and maintain power polls and trivia questions on the website.
• Publish at least two e-newsletters per week that feature your original content.

Prospective Scoutology Content Manager Characteristics

Anyone can run a Scoutology website, but preference will be given to candidates — or preferably, a team of candidates — who possess any or all of the following qualities:

• Experience with writing, commentary, and analysis, whether in a professional capacity (as a current or former member of “traditional” media) or as an independent writer/blogger.
• A built-in following from an existing blog, website or Facebook, Twitter, Instagram account.
• Familiarity with the WordPress content management system.
• Aptitude in photography, video, video editing, and basic web programming (HTML and CSS).
• Skills and experience in graphic design, Photoshop, E-Newsletter management, etc.

How to Succeed as a Scoutology Content Manager

Our number one piece of advice: don’t do it alone! A properly-run Scoutology website requires a 24/7 presence to build an audience and drive traffic. If you try to do it alone, you will quickly burn out. It’s better to have a team of people to share the workload, especially if that team consists of people who have aptitude in different areas: writing, analysis, photography, video editing, etc.

In the early days, as you’re trying to build a following, it can be discouraging when you’re working hard, and it feels as if no one is paying attention. If you’re part of a team, and you enjoy collaborating and sharing the effort with others, then this will be fun, and the next thing you know, others will join in the fun, and you’ll have an active, busy website with a good following.

Our number two piece of advice: We’re not Jim Rome fans, but he’s dead on when he says, “Have a take, and don’t suck.” If all you do is regurgitate news that’s already out there, and your opinions are dull and boring, then you’re not going to succeed at this. Say something interesting! Find a different angle. Educate people. Entertain people. Which leads to our next piece of advice:

Have fun! Your number one goal in running a Scoutology website should be to enjoy what you’re doing and enjoy the creative process and interacting with others. Have fun, love what you’re doing, and the rest will follow.

Be balanced. There are too many angry fans/readers out there, with an axe to grind or a negative opinion to express. A site will be more successful if the critical elements are balanced out with humor, positive commentary, and a balanced outlook. Balance brings credibility, and credibility builds an audience.

Lastly, work hard. That one speaks for itself. In today’s cluttered world of web content and social media, laziness is not rewarded. Hard work is. Nuff said.

Still Interested?

If you made it this far, and you’re still interested in running a Scoutology website, then put together a proposal for us. Tell us who you are, why you’re qualified, who you’re going to work with, and what skills you and your team can bring to the process of running a website.

If you’ve got what it takes, we’ll provide the rest: an attractive website, the tools to build an audience, hosting, and technical support. You’ll be able to concentrate on the content and build a following.

So make that proposal strong. Don’t just send us an email saying, “Hey, I’ve always wanted to do that!”

When your proposal is ready, email it to Jerry Miller, President, Scoutology & VMV Brands: jerry@vmvbrands.com.

We look forward to hearing from you!